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Category: UX/UI Design Principles & Best Practices

Learn the core principles and proven methods behind effective UX and UI design. From hierarchy and visual balance to accessibility and interaction patterns — explore practical examples and actionable guidance to create designs that are both beautiful and easy to use.

Uncover the root cause of user issues by asking why five times
UX/UI Design Principles & Best Practices

Uncover the root cause of user issues by asking why five times

Posted on January 14, 2026 by hellomartin.co.uk

Why Asking "Why" Five Times Reveals Hidden UX Problems You've launched your site. Traffic is coming in. But something's off. Users aren't converting. They're bouncing.…

Unlock user engagement by understanding real needs and behaviors
UX/UI Design Principles & Best Practices

Unlock user engagement by understanding real needs and behaviors

Posted on January 10, 2026 by hellomartin.co.uk

Why User Engagement Fails: Stop Building Products Nobody Wants "We built it, but users aren't engaging with our product." A founder shared this with me…

Master user research: Focus on real insights, not trends
UX/UI Design Principles & Best Practices

Master user research: Focus on real insights, not trends

Posted on January 8, 2026 by hellomartin.co.uk

User Research: Stop Chasing Trends, Start Finding Truth After 15 years designing products that people actually use, I've watched user research become both more sophisticated…

Boost user satisfaction with the Kano Model for feature design
UX/UI Design Principles & Best Practices

Boost user satisfaction with the Kano Model for feature design

Posted on January 3, 2026 by hellomartin.co.uk

Boost User Satisfaction with the Kano Model for Feature Design Why Smart Feature Prioritization Matters You've probably been there: staring at a backlog bursting with…

Unlock product success by understanding your users’ needs
UX/UI Design Principles & Best Practices

Unlock product success by understanding your users’ needs

Posted on December 21, 2025 by hellomartin.co.uk

Unlock Product Success by Understanding Your Users' Needs Why User Understanding Drives Product Success I've spent years launching products that either soared or stumbled, and…

Boost user activation rates with effective onboarding strategies
UX/UI Design Principles & Best Practices

Boost user activation rates with effective onboarding strategies

Posted on December 2, 2025 by hellomartin.co.uk

How to Boost User Activation Rates Through Smart Onboarding You've invested time and money getting users to sign up for your product. They've filled out…

Boost user retention by understanding churn reasons and patterns
UX/UI Design Principles & Best Practices

Boost user retention by understanding churn reasons and patterns

Posted on November 30, 2025 by hellomartin.co.uk

Why Users Abandon Your Product: Decoding Churn You've poured resources into acquiring users, but they're slipping through your fingers like sand through an hourglass. Sound…

Establish user trust from day one with these key strategies
UX/UI Design Principles & Best Practices

Establish user trust from day one with these key strategies

Posted on November 24, 2025 by hellomartin.co.uk

Building User Trust: Essential Strategies for New Products Launching a new product is exhilarating, but here's the reality: users are skeptical by default. They've been…

Incorporate user feedback from day one for product success
UX/UI Design Principles & Best Practices

Incorporate user feedback from day one for product success

Posted on November 14, 2025 by hellomartin.co.uk

User Feedback: Your Product's Secret Weapon From Day One Building a product without user input is like constructing a house without checking if anyone wants…

Unlock deep insights with effective user interview techniques
UX/UI Design Principles & Best Practices

Unlock deep insights with effective user interview techniques

Posted on November 9, 2025 by hellomartin.co.uk

Master User Interviews to Unlock Actionable Insights User interviews remain one of the most powerful tools in a designer's arsenal. When done right, they reveal…

Understanding the European Accessibility Act: Key insights for businesses
UX/UI Design Principles & Best Practices

Understanding the European Accessibility Act: Key insights for businesses

Posted on November 6, 2025 by hellomartin.co.uk

Why the EAA Matters for Your Digital Presence The digital landscape is shifting beneath our feet, and it's not just AI that's driving change. The…

AI in UX UI Design: A Complete Guide for Designers
UX/UI Design Principles & Best Practices

AI in UX UI Design: A Complete Guide for Designers

Posted on October 6, 2025 by hellomartin.co.uk

The design industry is changing fast. AI tools now handle tasks that took hours, and designers need to understand how to use them well. This…

The Z-Pattern in Web Design: How to Guide User Attention Effectively
UX/UI Design Principles & Best Practices

The Z-Pattern in Web Design: How to Guide User Attention Effectively

Posted on February 15, 2025 by hellomartin.co.uk

Understanding the Z-Pattern in Web Design When designing a website, understanding how users naturally scan a page can significantly impact user experience and conversions. The…

Unleash the Power: Mastering the Top Web Design Trends of 2025
UX/UI Design Principles & Best Practices

Unleash the Power: Mastering the Top Web Design Trends of 2025

Posted on February 14, 2025 by hellomartin.co.uk

Navigational Excellence Getting the hang of pretty navigation is a big deal in web design. Let’s check out two nifty trends for 2022 that really…

Unleash Creativity: Eye-Catching Responsive Web Design Examples
UX/UI Design Principles & Best Practices

Unleash Creativity: Eye-Catching Responsive Web Design Examples

Posted on February 13, 2025 by hellomartin.co.uk

Importance of Responsive Web Design Responsive web design is kind of a big deal these days, mostly because people use all sorts of gadgets to…

Your Path to Perfection: Implementing Web Design Principles
UX/UI Design Principles & Best Practices

Your Path to Perfection: Implementing Web Design Principles

Posted on February 12, 2025 by hellomartin.co.uk

Understanding Web Design Basics As I’ve tinkered with web design, getting a grip on the essential principles has been a game-changer. Think accessibility, usability, inclusion,…

Boost Conversions Now: Web Design Inspiration That Works Wonders
UX/UI Design Principles & Best Practices

Boost Conversions Now: Web Design Inspiration That Works Wonders

Posted on February 11, 2025 by hellomartin.co.uk

Design Trends in 2025 I’m just gonna jump right in and say that staying on top of trends in web design isn’t just about keeping…

Achieve Perfection: Streamline Your Workflow with Web Design Tools
UX/UI Design Principles & Best Practices

Achieve Perfection: Streamline Your Workflow with Web Design Tools

Posted on February 10, 2025 by hellomartin.co.uk

Understanding Web Design Principles Importance of UI/UX in Web Design UI and UX are the lifeblood of web design. They’re the difference between a user…

Stand Out from the Crowd: Creating a Stellar UX UI Design Portfolio
UX/UI Design Principles & Best Practices

Stand Out from the Crowd: Creating a Stellar UX UI Design Portfolio

Posted on February 9, 2025 by hellomartin.co.uk

Crafting a Standout UX UI Design Portfolio Building an eye-catching UX UI design portfolio is key to strutting my stuff and snagging new gigs. Here,…

How to Conduct User Testing on Budget: A Step-by-Step Guide
UX/UI Design Principles & Best Practices

How to Conduct User Testing on Budget: A Step-by-Step Guide

Posted on February 9, 2025 by hellomartin.co.uk

How to Do User Testing on a Budget? For startups, small businesses, and e-commerce brands, effective user testing can be the key to building intuitive…

Unlocking Creativity: I am Your Expert Freelance UX UI Designer
UX/UI Design Principles & Best Practices

Unlocking Creativity: I am Your Expert Freelance UX UI Designer

Posted on February 8, 2025 by hellomartin.co.uk

Introduction to Freelance UX UI Design My Journey in UX UI Design Let me take you on a quick stroll down memory lane. When I…

UX/UI Design Principles & Best Practices

How to Conduct User Testing on a Budget: Maximizing Efficiency for E-Commerce and Mobile Apps

Posted on February 8, 2025 by hellomartin.co.uk

# How to Conduct User Testing on a Budget: Maximizing Efficiency for E-Commerce and Mobile Apps ### Methods for Budget-Friendly User Testing When it comes…

The Importance of UX/UI Design in International Money Transfer Apps
UX/UI Design Principles & Best Practices

The Importance of UX/UI Design in International Money Transfer Apps

Posted on February 8, 2025 by hellomartin.co.uk

Introduction to UX/UI Design in Money Transfer Apps Understanding UX/UI Design Relevance in Money Transfer Apps The world of international money transfer has been revolutionized…

UX/UI Design Principles & Best Practices

Startup Directories to Submit Your Startup

Posted on February 8, 2025 by hellomartin.co.uk

DA 28 10Words Directory https://10words.io/ DA 6 AI Awesome Directory https://www.aiawesome.com/ DA 2 AI Combined Directory https://aicombined.com/ DA 29 AI Cyclopedia Directory https://www.aicyclopedia.com/ DA 8…

Self-Improvement Starts Here: Dive into UX UI Design Courses Today
UX/UI Design Principles & Best Practices

Self-Improvement Starts Here: Dive into UX UI Design Courses Today

Posted on February 7, 2025 by hellomartin.co.uk

Introduction to UX UI Design Courses Why UX UI Design Matters Right Now We’re living in a time where UX UI design has cozied up…

Navigating through UX UI Design Software: A Personal Insight
UX/UI Design Principles & Best Practices

Navigating through UX UI Design Software: A Personal Insight

Posted on February 6, 2025 by hellomartin.co.uk

My Journey with UX UI Design Software Introduction to My Experience Jumping into UX UI design wasn’t exactly a walk in the park, but my…

Revolutionize Your Designs: Implementing UX UI Design Principles
UX/UI Design Principles & Best Practices

Revolutionize Your Designs: Implementing UX UI Design Principles

Posted on February 5, 2025 by hellomartin.co.uk

Importance of UX UI Design in Business In today’s digital landscape, the principles of UX and UI design play a crucial role in the success…

UI vs UX Designer: How to Choose the Right Path for You
UX/UI Design Principles & Best Practices

UI vs UX Designer: How to Choose the Right Path for You

Posted on January 16, 2025 by hellomartin.co.uk

Dipping your toes into the design world can feel a bit overwhelming, right? Especially when you’re faced with terms like UI (user interface) and UX…

The importance of UX UI design in fintech products
UX/UI Design Principles & Best Practices

The importance of UX UI design in fintech products

Posted on January 12, 2025 by hellomartin.co.uk

Discover the critical role of UX UI design in shaping the user experience of fintech products.

The Fundamentals of UX Design
UX/UI Design Principles & Best Practices

The Fundamentals of UX Design

Posted on February 15, 2024 by hellomartin.co.uk

We’re about to embark on a thrilling journey through the fascinating world of UX Design. Now, you might be wondering, ‘What on earth is UX…

Elevate Your UI UX Experience with These Tips
UX/UI Design Principles & Best Practices

Elevate Your UI UX Experience with These Tips

Posted on February 13, 2024 by hellomartin.co.uk

You’re about to embark on a journey that will transform your UI UX design experience. It’s no secret that the digital world is evolving at…

Does ux/ui designer require coding?
UX/UI Design Principles & Best Practices

Does ux/ui designer require coding?

Posted on February 5, 2024 by hellomartin.co.uk

Discover the truth about the coding skills needed for UX/UI designers.

The importance of UX UI design in health tech products
UX/UI Design Principles & Best Practices

The importance of UX UI design in health tech products

Posted on January 30, 2024 by hellomartin.co.uk

Discover the crucial role of UX UI design in shaping user experiences for health tech products.

What Makes a Great User Experience? Unpacking the Essentials of UX Design
UX/UI Design Principles & Best Practices

What Makes a Great User Experience? Unpacking the Essentials of UX Design

Posted on January 27, 2024 by hellomartin.co.uk

Discover the key elements that contribute to a great user experience in this insightful article.

Is UI/UX Design a good career choice?
UX/UI Design Principles & Best Practices

Is UI/UX Design a good career choice?

Posted on January 24, 2024 by hellomartin.co.uk

In today’s digital age, where user experience is paramount, UI/UX Design has emerged as one of the most sought-after careers in the tech industry. The…

UX and UI Design difference: A Simple Guide for Beginners
UX/UI Design Principles & Best Practices

UX and UI Design difference: A Simple Guide for Beginners

Posted on December 26, 2023 by hellomartin.co.uk

Ever wondered about UX and UI design and how they’re different? You’re not alone. Many people use these terms like they’re the same, but they…

Designing Your UI/UX Portfolio to Impress Recruiters: What You Need to Know
UX/UI Design Principles & Best Practices

Designing Your UI/UX Portfolio to Impress Recruiters: What You Need to Know

Posted on December 23, 2023 by hellomartin.co.uk

So you want to land your dream job as a UI/UX designer, huh?Awesome, you’ve come to the right place. The key to getting hired as…

UX/UI Designer’s Guide to Mastering Color in Interface Design
UX/UI Design Principles & Best Practices

UX/UI Designer’s Guide to Mastering Color in Interface Design

Posted on December 21, 2023 by hellomartin.co.uk

Have you ever wondered why certain colors seem to evoke different emotions or reactions? As a UX/UI designer, understanding how to master color in your…

The Importance of UX/UI Design in International Money Transfer Apps
UX/UI Design Principles & Best Practices

The Importance of UX/UI Design in International Money Transfer Apps

Posted on December 19, 2023 by hellomartin.co.uk

Ever transferred money to a friend or relative in another country? If so, you know how complicated and frustrating the process can be. As an…

Understanding UI/UX Terminology: A Comprehensive Guide
UX/UI Design Principles & Best Practices

Understanding UI/UX Terminology: A Comprehensive Guide

Posted on December 18, 2023 by hellomartin.co.uk

In the world of website design, user experience (UX) and user interface (UI) play a crucial role in creating a satisfying digital customer journey. As…

Harnessing the Power of Storytelling in UX Design
UX/UI Design Principles & Best Practices

Harnessing the Power of Storytelling in UX Design

Posted on December 17, 2023 by hellomartin.co.uk

Introduction to Storytelling in UX In the realm of User Experience (UX) design, storytelling emerges as a pivotal tool. It transcends mere aesthetics, focusing on…

The Future of UI/UX Design: Thriving in 2023 and Beyond
UX/UI Design Principles & Best Practices

The Future of UI/UX Design: Thriving in 2023 and Beyond

Posted on December 16, 2023 by hellomartin.co.uk

Embracing Change: Why UI/UX Design Remains a Lucrative Career Choice In an ever-evolving digital landscape, UI/UX design continues to stand out as a career path…

Recent Posts

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  • Redefining success in design: why titles don’t matter

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