As a co-founder of Repayoo, I was instrumental in steering the platform from a visionary idea to a market-leading solution in financial technology. My key contributions involved: Architecting and implementing the product vision and strategy, ensuring that Repayoo addresses the pressing needs of the debt recovery sector and perfectly aligns with customer requirements. Conducting exhaustive market research to understand the landscape and user challenges, which informed the development of an intuitive, user-centric product. Leading cross-functional teams through the product development lifecycle, from ideation to market launch, with a focus on delivering features that make a real impact while navigating regulatory landscapes. Utilizing data analytics and gathering user feedback to make evidence-based decisions, refining Repayoo’s offerings to continually improve user satisfaction and product performance. Fostering a culture of innovation and agility within the team, encouraging risk-taking and learning from setbacks to drive the fintech industry forward and provide unparalleled value to our users.