Lebara Money

International money transfer SaaS web app and mobile app UX/UI design

Client
Lebara Money
Year
2016
Tags
mobile app, web app, fin-tech
↳ Overview
Lebara Money, part of the renowned UK-headquartered mobile telecoms operator Lebara, offers a versatile platform for international remittances alongside mobile credit top-ups and payments for other Lebara services through the Lebara Wallet app. With a focus on providing high-quality, cost-effective, and trustworthy financial transactions, Lebara Money simplifies the process of sending money internationally, ensuring users benefit from competitive rates, straightforward payment methods, and secure transactions.
↳ My Role
As a Senior UX Designer at Lebara, I was pivotal in refining the user experience for both the Lebara Wallet and Lebara Money platforms. My contribution was marked by the development of an extensive design library that streamlined design consistency across all Lebara products, enhancing the efficiency of the design process. I led comprehensive research efforts, including heuristic reviews, stakeholder interviews, and user testing, to deeply understand user needs and market standards. Collaborating closely with stakeholders and front-end developers, I ensured that our digital products delivered seamless and intuitive experiences, directly informed by analytics data and user feedback.
↳ Project Outcomes

Successfully enhanced the Lebara Money and Wallet apps' usability and user satisfaction, as evidenced by positive feedback and increased user engagement.

The design library I created became a cornerstone of Lebara's product development, significantly reducing the time and resources needed to design new features and ensuring a cohesive brand experience across platforms.

My research and user testing efforts led to informed, data-driven design decisions that improved the overall effectiveness of Lebara's digital products, particularly in simplifying international remittances and mobile credit top-ups.

These initiatives contributed to reinforcing Lebara's market position as a trusted provider of telecom and financial services, highlighting the company's commitment to innovation, customer satisfaction, and operational excellence.

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