Significantly improved the user journey for obtaining quotes and selecting tariffs, resulting in a higher conversion rate of quote requests to actual energy switches.
Enhanced customer satisfaction and engagement within the 'My Account' area, as evidenced by positive feedback and an increase in the use of self-service options.
Contributed to EDF Energy's reputation for customer-centric service, reinforcing its position as a preferred energy provider in the competitive UK market.
The design improvements led to an optimized online experience, reflecting EDF Energy's commitment to providing accessible, straightforward energy management solutions to its customers.
