As a designer for nearly 10 years I’ve been working with leading companies from United Kingdom, United Arab Emirates, Lithuania, Israel, Scandinavia and all over the world. My main focus is that product design would be user-centered and also met business objectives. I specialise in problem solving, building product website or mobile architecture, defining target user personas, foreseeing all possible user flows and any obstacles they may meet. Primary business sectors I work in are: energy & utilities, healthcare, fashion, e-commerce, fin-tech.
Great mentors and numerous user experience and psychology courses helped me understand an in-depth user behaviour and achieve the best results in building exceptional user experiences and producing high quality product designs. Everything I do is driven by data: one on one user interviews, surveys and usability tests. Furthermore through many years I’ve gathered experience in web and mobile development, animation and design interactions and also working in agile or lean management environments. I have also managed several large projects from start to end and led various size teams.
Exploring how others have solved the problem. How much is it possible to reuse and adapt to current project.
Figuring out who's target audience and to whom the product is designed.
Writing down initial user stories and related scenarios. Defining important user routes for the product.
Plotting out user flows based on the scenarios and eliminating any usability obstacles.
Starting with paper sketches and then moving directly to sketching out clickble prototypes with Sketch and Invision.
Starting to test created wireframes with actual user. Figuring out any outstanding pain points or usability obstacles.
Creating web or mobile product design. Figuring out how it will be seen on various devices.
After launching the product additional A/B test are made to ensure nothing's left behind and what works best.
There's always possible to make product better. Gather the statistics, read user reviews and try to make product better.
“Martin is a fantastic product designer. At Lebara he worked across 4 new products for web, app and set top box platforms. His designs always tested well with users and he was instrumental in developing a consistent style. Martin takes the time to do design properly - he’s a natural UX / UI designer who dives deep into the problem and brings the latest ideas to his work. He’s incredibly easy to work with, fastidiously organised and always willing to explore alternative solutions. I’ll miss Martin and hope we’ll work together again.”
“I would call Martin a problem solver. He's unique UX/UI designer with in-depth understanding of cognitive side of user behaviour. His presentations and researches are always exceeding our expectations. Being development team we always require clear guidance on the website structure, wireframes and user journeys - Martin has introduced us with several fantastic tools that brings speed of work to another level. We work with Martin for more than three years and I can only say the good words about him - great communication skills, always organised and on time.”
“I had the great pleasure to work with Martin for over a year at Lebara. His deep functional knowledge combined with his energy and can-do attitude make him a go to person, who people actively seek to work and collaborate with. Some notable projects we partnered on included Lebara Money app. Martin beautifully crafted a brand new visual framework and toolkit. This in itself a complex design challenge — considering multiple end-points (mobile, desktop), accessibility and scalability. He is a great asset to any team he is a part of and I hope that one day we get the opportunity to work together again!”